The design team was contracted to provide design services and a corporate identity for a new car wash and service facility located in a mid-sized town 1 hour east of Nashville.  The concept of the design developed as a reaction and response to the immediate surroundings of the project, a homogenized suburban tract filled with strip malls and fast food restaurants.  Within this neglected landscape so common to our country this project type is often overlooked by design professionals, however this is quite possibly the project type in need of the most scrutiny from architects and designers.

We worked closely with the client to develop a building and business identity simultaneously, the product reflecting the owner’s commitment to provide clean, environmentally responsible auto care with a level of service and sophistication not common in this setting.  The resulting architecture expresses this commitment through its clean articulation and understated architectural expression.  By championing the notion of restraint and concept of “addition by subtraction” we were able to create a new type of business model by contrasting the building with and distinguishing it from the surrounding field of exaggerated forms and colors so common to the forgotten architecture of this suburban setting.